Digital Content Manager

15 hours ago

Gulbarga, Karnataka, India beBeeDigital Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Digital Content Strategist

We are seeking an experienced digital content strategist to lead our YouTube strategy and manage our kids' content channel. The ideal candidate will have a strong background in social media management, with expertise in YouTube, Instagram, and Facebook.

Key Responsibilities:
  • You Tube Strategy Development: Design and implement a robust YouTube strategy that focuses on growing a kids' content channel. Develop tactics for audience growth, content planning, and maximizing engagement, while integrating efforts on Instagram and Facebook as supporting platforms.
  • Content Creation & Management: Lead the scheduling and publishing of content. Ensure content aligns with YouTube's kids' policies and is optimized for algorithm performance.
  • Analytics & Performance Tracking: Analyze performance metrics using YouTube Studio and other third-party tools. Provide insights on watch time, retention, engagement, and growth, and adjust strategies to optimize results.
  • Audience Engagement & Community Building: Monitor comments, interactions, and community engagement across platforms.
  • Coordination & Communication: Act as the primary point of contact for coordination and communication with external partners, ensuring smooth execution.
  • Collaboration: Work closely with the creative and marketing teams to produce visually engaging content.
  • Trends & Compliance: Stay updated on the latest trends in YouTube's kids' content, new features, and platform updates.
Requirements:
  • Bachelor's degree with at least 7+ years of social media management experience, with a demonstrated ability to grow and manage a YouTube channel (preferably kids) with over 1+ million subscribers.
  • Expertise in algorithms, trends, and best practices for YouTube, Instagram, and Facebook.
  • Experience with social media management tools and analytics platforms.

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