Digital Marketing Director
4 weeks ago
Job Title: SEO Senior Manager
About the Role:
We are seeking a highly experienced and motivated SEO Senior Manager to lead and oversee all search engine optimization activities across various projects. The ideal candidate will have a deep understanding of SEO strategies and tactics, including technical SEO, content optimization, link building, and local search, with a proven ability to drive growth and improve rankings.
Key Responsibilities:
- Develop and implement SEO strategies to increase organic traffic, improve rankings, and enhance user experience across various platforms.
- Lead and manage the SEO team, providing guidance, mentorship, and ensuring project goals and deadlines are met.
- Perform comprehensive keyword research, on-page and off-page optimization, and competitive analysis.
- Oversee technical SEO audits, collaborating with web developers to ensure that sites are optimized for both desktop and mobile.
- Manage link building efforts, ensuring high-quality backlinks are obtained and maintained.
- Analyze and report on SEO performance metrics, including traffic, rankings, click-through rates, and conversion rates.
- Stay updated on the latest SEO trends, algorithm changes, and best practices, ensuring strategies are always current.
- Collaborate with the content marketing and development teams to align SEO goals with business objectives.
- Monitor competitors and identify new opportunities for growth and improvement.
- Manage local SEO efforts for location-based businesses, ensuring optimal visibility in local search results.
Requirements:
- Proven experience as an SEO Senior Manager or similar role with a strong track record of driving organic growth.
- Indepth knowledge of SEO best practices, including keyword research, on-page and off-page optimization, and link building.
- Proficiency in SEO tools, such as Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console.
- Strong technical SEO knowledge, including site audits, mobile SEO, and Core Web Vitals optimization.
- Excellent analytical skills, with the ability to interpret data, generate actionable insights, and create detailed reports.
- Leadership and team management abilities, with experience in mentoring and developing junior SEO staff.
- Strong communication skills, both written and verbal, for cross-departmental collaboration and client interaction.
- Familiarity with CMS platforms, such as WordPress, Shopify, or other web management systems.
- Understanding of HTML, CSS, and JavaScript, as it pertains to SEO.
- Experience with local SEO strategies and knowledge of optimizing for Google My Business and location-based search.
- Ability to stay up-to-date with SEO trends and integrate them into actionable strategies.
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