
Brand Building Specialist
1 day ago
About the Role:
The primary focus of this position will be to support brand building initiatives on various product categories under a leading consumer goods company.
Job Responsibilities:
- Market Insight: Gain a thorough understanding of the target audience, their triggers and barriers; competitive landscape, etc.
- New Product Development (NPD): Assist in developing communication strategies across multiple touchpoints such as product display pages, e-commerce stores, CRM platforms, marketplaces, etc.
- Communication Strategy: Help manage all consumer-facing channels - social media, performance marketing, influencer partnerships, brand campaigns, etc.
- Data Analysis: Drive measurement and learning for various marketing initiatives.
- Stakeholder Management: Collaborate with relevant stakeholders across the marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Market Understanding: Visit markets to track offline business health metrics like distribution across different store formats, unique eco-systems, primary and secondary revenue, visibility, and planogramming.
- Other Responsibilities: Support portfolio management, sales support, customer service, etc. to drive product/therapy success.
Location: Bangalore
Requirements:
- Bachelor's degree in Communications, Business Administration, or related field.
- Experience in handling business in the offline channel is mandatory.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Highly motivated and self-driven, enthusiastic team player.
- Ability to manage multiple projects simultaneously.
- Passionate about building a consumer brand.
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