Salesforce Marketing Cloud Campaign Manager

2 weeks ago

Bengaluru, Karnataka, India IPL Labcorp Laboratories India Private Limited Full time
Job Title: Manager, Salesforce Marketing Cloud Campaign

Labcorp is a global life sciences and healthcare company harnessing science for human good. Every day, our mission is to improve health and improve lives. We are seeking a Manager, Salesforce Marketing Cloud Campaign to join our dynamic team.

Key Responsibilities:
  • Develop and execute email marketing strategies using Salesforce Marketing Cloud.
  • Create and manage targeted email campaigns, personalized content, and customer journeys.
  • Consult and optimize lead nurturing and conversion processes.
  • Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
  • Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.
  • Be a subject marketing expert in all things email marketing and stay on top of best practices and industry trends; ensure compliance with consumer protection laws as applicable.
  • Work closely with marketing stakeholders to understand audience requirements, business goals and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.
  • Update, develop and test new email templates, and build a library of assets for retrieval and reuse.
  • Perform A/B testing along with suggestions for improvement pre-, mid- and post-flight.
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
Qualifications:
  • Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.
  • Know HTML and UX best practices for building custom templates such as forms, landing pages, emails.
  • Knowledge and experience in building audiences and segmentation within the SFMC platform.
  • Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.
  • Experience using a CDP (customer data platform) a plus.
  • Understanding how to build a custom preference center.
  • Have a 'can-do' attitude and be a good team player.
  • Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.
  • Ability to work independently and across virtual teams.
Qualifications and Background:
  • Experience, hands-on in Salesforce Marketing Cloud involving campaign strategy and execution with at least 8 years of experience
  • Certified Marketing Cloud Email Specialist preferred

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