Gaming Industry Marketing Specialist
5 days ago
Job Description
We are seeking a Gaming Industry Marketing Specialist to join our team at Rein Games. As a key member of our marketing department, you will be responsible for developing and executing performance marketing strategies to drive user acquisition and retention.
Key Responsibilities:
- Develop and implement performance marketing strategies across Meta, Google Ads, and affiliate networks.
- Analyze performance metrics (ROAS, CTR, CPA, LTV) to optimize campaigns and maximize ROI.
- Collaborate with game development and creative teams to ensure marketing strategies align with business objectives.
- Stay up-to-date on industry trends, emerging technologies, and best practices.
- Manage relationships with advertising networks, agencies, and affiliates.
- Oversee and allocate marketing budgets efficiently.
Requirements:
- Demonstrated success managing campaigns on Meta, Google Ads, and affiliate networks.
- Strong ability to interpret complex data sets and derive actionable insights.
- Familiarity with App Store Optimization strategies.
- Skilled in managing SMS, push notifications, and WhatsApp campaigns.
- Solid understanding of A/B testing methodologies.
- Knowledge of ad creative best practices.
Salary Range:
$160,000 - $220,000 per annum.
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