Senior Content Strategist

4 days ago


Thoothukudi, Tamil Nadu, India beBeeCreativeLeader Full time ₹ 9,00,000 - ₹ 12,00,000
About Us

Developing a digital strategy and marketing approach is essential for businesses looking to make a lasting impact. Grapes, India's leading integrated communications agency, offers full-service solutions in digital and communication strategies.

Job Description

Key Responsibilities:

  • Drive innovation and be the uniting factor for clients and their goals across services.

We're Looking for a Creative Leader

Are you an expert in storytelling and campaign development? Do you have a passion for inspiring and managing a team of creatives? We're seeking a skilled Senior Copywriter who can craft compelling narratives in Hindi and English, bring fresh ideas to the table, and think visually while writing.

Responsibilities Include:

  • Develop and execute creative strategies that align with the company's brand vision and business goals.
  • Lead a team of copywriters, provide mentorship, and foster a culture of creativity and innovation.
  • Collaborate with designers to ensure words and visuals work seamlessly together.
  • Collaborate with marketing, product, and sales teams to develop innovative content and experiences.
  • Oversee the development of marketing campaigns, advertisements, and brand assets to ensure brand consistency across all platforms.
  • Write across formats – ads, scripts, social media, long-form content.

Requirements:

  • Education: Bachelor's or Master's degree in Advertising, Marketing, or a related field.
  • Experience: Minimum 2-3 years in a creative leadership role, preferably in an agency or in-house marketing team.
  • Creative Skills: Strong expertise in storytelling and campaign development.
  • Leadership: Proven ability to inspire and manage a team of creatives.
  • Communication: Excellent presentation and interpersonal skills to convey ideas effectively.
  • Strategic Thinking: Ability to balance creativity with business objectives and KPIs.
  • Problem-Solving: Innovative mindset with the ability to navigate challenges creatively.

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