Strategic Content Leader

19 hours ago

Erode, Tamil Nadu, India beBeeExecutive Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Executive Leadership Position

Role Overview:

We are seeking a highly skilled and innovative leader to spearhead the execution of branded content campaigns. This individual will be responsible for collaborating closely with brands to develop compelling content strategies, driving their successful implementation through meticulous planning and execution.

Key Responsibilities:
  • Lead the end-to-end delivery of branded content campaigns, ensuring seamless execution from conceptualization to production and post-campaign analysis.
  • Develop detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
  • Oversee the creative development process, guaranteeing that content reflects the brand's messaging, tone, and marketing goals while engaging the target audience.
  • Maintain high-quality standards in all branded content campaigns, ensuring timely and budget-friendly execution.
  • Foster close collaboration with cross-functional teams (creative, media, strategy, and production) to ensure smooth campaign execution across multiple platforms (social media, digital, TV, etc.).
  • Serve as the primary point of contact for clients, managing relationships and ensuring their vision and objectives are accurately reflected in content briefs and executions.
  • Lead strategic discussions, utilizing insights to guide campaign direction and ensure alignment with brand goals.
  • Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.
  • Track and monitor campaign performance across key metrics such as engagement, reach.
  • Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
  • Analyze results post-campaign and share valuable insights with clients to inform future content strategies.

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