Digital Media Specialist

14 hours ago

Kozhikode, Kerala, India beBeeProgrammatic Full time ₹ 80,00,000 - ₹ 1,20,00,000

Programmatic Media Buyer

We are seeking a highly skilled Media Buying Specialist to join our team. As a key member of our programmatic media buying group, you will be responsible for developing and executing digital marketing strategies that drive real results.

  1. Digital Marketing Roadmap Development: Create and implement comprehensive digital marketing roadmaps that incorporate awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. App Campaign Management: Manage app campaigns on DV360, optimizing for reach, install, and conversion while linking App Analytics platforms to DV360.
  3. Ad Tag Creation: Develop ad tags and floodlight tags in CM/DV360 to track campaign conversions, audience activity, and integrate different platforms for importing/exporting audiences and conversions.
  4. Campaign Optimization: Monitor daily/monthly account metrics (budget caps, campaign pacing, lost bidding, impression share) and implement optimization strategies to achieve desired outcomes.
  5. Client Support: Provide excellent support to clients/PoCs, ensuring campaign achievements align with predefined goals.
  6. Reporting and Analysis: Generate relevant reports at three stages (before, during, after) and audit the advertising account to identify gaps in targeting.
  7. Programmatic Campaign Execution: Plan, execute, and manage programmatic campaigns across various digital channels.
  8. Digital Performance Monitoring: Understand performance across digital channels.
  9. Performance-Based Campaigns: Preferably worked on performance-based campaigns.

Required Skills and Qualifications:

  • Programmatic Buying: Intermediate level experience.
  • DV 360 Experience: Experience working on DV360.
  • DV 360 Certification: DV360 certified.

Secondary Skill:

  • Google Campaign Manager: Intermediate level experience.
  • Marketing: General knowledge.

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