Digital Marketing Specialist

2 weeks ago

Thiruvananthapuram, Kerala, India beBeePerformance Full time ₹ 30,00,000 - ₹ 48,00,000

Job Title

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  • We are seeking a highly skilled Digital Marketing Specialist to lead our paid campaigns and drive business growth.">
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About the Role

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This is a full-time, hybrid position that requires strong analytical skills, creativity, and collaboration. The ideal candidate will have prior experience in performance marketing, data analysis, and campaign optimization.

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Key Responsibilities

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  • Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).">
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.">
  • Analyze campaign data and performance reports to identify trends, bottlenecks, and new opportunities.">
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.">
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.">
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.">
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Required Skills & Qualifications

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  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.">
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.">
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.">
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.">
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.">
  • Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and implementing conversion tracking and retargeting setups.">
  • Familiarity with marketing AI tools (like ChatGPT, Jasper, AdCreative.ai, etc.) for campaign automation and scaling.">
  • Excellent communication skills, team spirit, and a solution-focused mindset.">
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What We Offer

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  • A dynamic and collaborative work environment.">
  • Opportunities for growth and professional development.">
  • Competitive salary and benefits package.">
  • Flexible working hours and remote work options.">
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