Marketing Cloud Experience Architect

1 week ago

Alwar, Rajasthan, India beBeeCustomer Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Role Description

Design and Implement Personalized Customer Journeys

As a seasoned Salesforce Marketing Cloud professional, you will play a pivotal role in designing and implementing personalized customer journeys that drive engagement and deliver tangible business results. Your primary objective will be to develop and deploy solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.) to create unique customer experiences.

Key Responsibilities:

  • Develop and configure campaigns in Journey Builder and Email Studio to engage customers across multiple channels.
  • Implement personalization and dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
  • Build and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.
  • Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.
  • Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.
  • Ensure compliance with best practices for data security, privacy, and deliverability.
Required Skills and Qualifications

Essential Skills and Qualifications

  • 3-4 years of hands-on experience in Salesforce Marketing Cloud development.
  • Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
  • Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).
  • Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.
  • Knowledge of API integrations between SFMC and external systems.
  • Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.
  • Strong problem-solving skills and ability to work in a fast-paced environment.
  • Salesforce Marketing Cloud Developer/Consultant certification preferred.
Benefits and Others

Our ideal candidate will have the opportunity to work on high-profile projects, collaborate with industry experts, and grow professionally. If you are passionate about creating innovative customer experiences, we encourage you to apply.

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