Senior Search Optimization Strategist

19 hours ago

Bengaluru, Karnataka, India beBeeEngineer Full time ₹ 12,00,000 - ₹ 18,00,000
Key Role in AI-Powered Search Engine Optimization

We are looking for a seasoned SEO Specialist to help us dominate both traditional search and the new frontier of Generative Engine Optimization (GEO).

This role involves designing and executing strategies to ensure our brand is discoverable, trusted, and surfaced prominently in both classic search results and AI-driven answers.

Responsibilities:

  • Own keyword research, content strategy, on-page & technical SEO.
  • Optimize site structure, schema, and backlinks for maximum reach.
  • Drive organic traffic growth across multiple platforms.
  • Develop strategies to ensure our brand appears in AI-generated answers on ChatGPT, Gemini, Perplexity, and other LLM-powered engines.
  • Experiment with prompt-influence optimization, structured content, and authoritative signals to guide AI retrieval.
  • Track emerging trends in GEO and deploy rapid experiments to stay ahead.
  • Use tools like GA4, GSC, Ahrefs, SEMrush, and emerging GEO-tracking tools to measure impact.
  • Translate data into actionable insights and growth playbooks.
  • Work closely with content, product, and marketing teams to align efforts.

Requirements:

  • 2–6 years of proven SEO experience with measurable results.
  • Awareness (or hands-on experimentation) with Generative AI search engines.
  • Strong understanding of content optimization, structured data, and entity-based search.
  • Growth mindset with curiosity to test, measure, and scale GEO tactics.
  • Ability to work in a fast-paced environment.

Nice-to-Haves:

  • Experience in app store optimization (ASO).
  • Knowledge of consumer lifestyle apps.
  • Familiarity with tools like Perplexity Labs or custom scraping/LLM evaluation workflows.

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