Senior Content Strategist

3 days ago

Alwar, Rajasthan, India beBeeContent Full time ₹ 40,00,000 - ₹ 50,00,000

Job Overview:

We are seeking a highly skilled Content Strategist to drive brand engagement and conversion across creative and performance marketing channels.

About the Role:

  • Create and execute a comprehensive content strategy aligned with business goals and marketing objectives.
  • Collaborate with product, design, and marketing teams to develop relevant content themes that resonate with target personas.
  • Develop and implement a consistent brand voice and storytelling approach across all content formats.

Creative Content Development:

  • Ideate and produce engaging narratives around hair health, product education, and customer stories for various channels, including website, email, blogs, landing pages, product pages, and brand campaigns.
  • Design and create compelling ad copies, scripts, and creatives for paid campaigns, while optimizing messaging for different funnel stages in collaboration with the performance marketing team.

Key Qualifications:

  • Minimum 4 years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Proven expertise in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.

What We Offer:

  • A dynamic and growth-oriented work environment.
  • The opportunity to work on high-impact projects and contribute to the company's success.
  • Ongoing professional development and training opportunities.

About Us:

We are a digital health-tech platform dedicated to providing innovative solutions for haircare and hair loss. Our mission is to scale healthcare access using technology, offering clinically proven medicines, access to doctors, personalized hair coaching, customized diet plans, and more.

Our Brand Vision:

To create awareness around hair loss, de-stigmatize it, and provide a holistic solution combining Ayurveda, Allopathy, and Nutrition sciences.

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