Digital Business Acceleration Specialist

A mobile growth strategist is required to join our team and play a pivotal role in harnessing the power of data analytics and growth optimization to revolutionize business operations across the globe.

The ideal candidate will have expertise in data analytics, statistical modeling, and growth strategies, with experience in working with large datasets and building predictive models.

The successful candidate will be responsible for conducting comprehensive cohort analysis using AppsFlyer data, calculating and monitoring key growth metrics, and building advanced attribution models to measure marketing campaign effectiveness.

They will also collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.

Additionally, the candidate will develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights, and create interactive dashboards in Metabase to visualize key performance metrics.

1. Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
2. Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
3. Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
4. Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
5. Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
6. Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
7. Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
8. Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
9. Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
10. Create predictive models to forecast user behavior, revenue projections, and campaign performance.

Strong communication skills are essential to effectively translate complex insights into actionable recommendations for non-technical stakeholders.

• Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
• 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
• Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
• Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
• Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
• Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
• Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
• Proficiency in Python or R for advanced analytics and statistical modeling.
• Experience with A/B testing methodologies, experimental design, and statistical significance testing.
• Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.

The successful candidate will have the opportunity to work with a dynamic team, gain valuable experience in mobile growth strategies, and contribute to driving business growth.