Digital Advertising Campaign Manager

18 hours ago

Chennai, Tamil Nadu, India beBeeCampaign Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Summary:

We are seeking an experienced Digital Advertising Campaign Manager to lead the day-to-day campaign performance on DV360. The successful candidate will be responsible for managing and optimizing campaigns, ensuring optimal results and exceeding client Key Performance Indicators (KPIs).

Key Responsibilities:

  • Manage campaign performance on DV360, ensuring optimal results and exceeding client KPIs
  • Set up and investigate inventory sources, including private, preferred, and other deals in Demand-Side Platforms (DSPs)
  • Monitor and report deal hygiene and health checks, optimizing supply path and clearing price
  • Ideate and execute audience segmentation strategies to reach client goals
  • Develop best-in-class solutions based on available technology, collaborating with the agency team
  • Communicate day-to-day format, screen, and inventory performance to clients and agencies

Requirements:

  • Mandatory full-time graduate degree
  • Minimum 2-4 years of experience in managing programmatic campaigns for large clients
  • Hands-on experience using DSPs to build and optimize campaigns across various inventories
  • General troubleshooting skills and strong attention to detail
  • Working knowledge of digital marketing: display, video, social, and marketing analytics
  • Proven technical and analytical aptitude, with a curiosity for testing and innovation
  • Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis

About this Role:

This is an exciting opportunity for a skilled Digital Advertising Campaign Manager to join our team and drive business growth through strategic campaign management.

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