Chief Media Analyst

2 weeks ago

Bengaluru, Karnataka, India beBeeDataScientist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Opportunity

We are seeking a Senior Data Scientist to support media use cases with expertise in Media Analytics and a proven track record in driving marketing measurement and optimization.

  • The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.
Key Responsibilities:
  • Develop and implement advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with domain experts and business stakeholders to clearly understand business requirements; design and develop analytical and AI solutions to drive recommendations that are clearly linked to the organization's strategy and objectives, and drive performance improvement.
Requirements:
  • 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization.
  • A minimum of a bachelor's degree in Computer Science, Data Science, Machine Learning, Mathematics, Statistics, Economics, or other related fields with emphasis on quantitative methods and solutions.

Preferred Qualifications:

  • Experience with classification models, time series forecasting, customer lifetime value models, large language models (LLMs), and generative AI.

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