
Amazon Advertising Strategist
2 weeks ago
About this role
We are seeking a strategic Amazon PPC Lead to own and drive all aspects of Amazon advertising for our portfolio of 3,000+ ASINs. This is a remote role based in India, with quarterly travel to our Greater Chicago office.
Key Responsibilities- Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) across 3,000+ ASINs.
- Drive advertising strategy to achieve sales growth, ROAS, ACOS, and TACOS goals.
- Conduct daily performance checks, identify risks/opportunities, and adjust campaigns to maintain profitability and efficiency.
- Recommend and refine keyword targeting, bidding strategies, ad creative, and product listings to maximize visibility and conversion.
- Develop detailed reporting dashboards, providing actionable insights and recommendations to leadership.
- Monitor competitor activity, category trends, and Amazon marketplace changes to capitalize on growth opportunities.
Qualifications & Skills
- 10+ years of experience managing Amazon PPC campaigns at scale.
- Experience in managing PPC campaigns for similar catalog size and ad budgets.
- Deep expertise with Amazon Seller Central, Vendor Central, and Advertising Console.
- Strong track record of scaling campaigns profitably, improving ROAS, and controlling ACOS/TACOS.
- Advanced proficiency in Excel and data analytics.
Why this Role?
- Take ownership of Amazon advertising for a high-growth brand.
- Be part of a fast-paced, results-driven environment.
- Opportunity to make a direct impact on sales growth and brand visibility.
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