Digital Sales Strategist

1 week ago

Bengaluru, Karnataka, India beBeeEcommerce Full time ₹ 8,00,000 - ₹ 12,00,000
Job Overview

Advantech is seeking an experienced eCommerce Specialist to join our team. In this role, you will manage and optimize our B2B eCommerce platform, ensuring seamless operations, driving online sales growth, and integrating marketing strategies across digital channels.

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  • Key Responsibilities
    • Manage and optimize the B2B eCommerce platform.
    • Drive online sales growth through effective marketing strategies.
    • Integrate marketing efforts across digital channels.
    • Collaborate with cross-functional teams to enhance the platform experience.
Responsibilities
  • Platform & Product Management
    • Manage Salesforce Commerce Cloud (SFCC) operations, including adding, editing, listing, and delisting products.
    • Maintain accurate product data, pricing, and inventory levels.
    • Create and manage promotions, campaigns, and discounts to support sales objectives.
    • Monitor platform functionality and collaborate with IT to implement improvements and resolve issues.
  • Sales Growth & Marketing Integration
    • Supervise marketing campaigns on the eCommerce platform, including product launches, seasonal sales, and targeted promotions.
    • Trigger and manage email marketing initiatives, including automated workflows and newsletters.
    • Monitor campaign performance and optimize for maximum ROI.
  • Analytics & Reporting
    • Track and report sales figures, customer engagement metrics, and campaign performance.
    • Monitor competitor activity and marketplace trends to identify growth opportunities.
  • Project Ownership & Process Improvement
    • Act as Project Manager / Owner for eCommerce-related platform developments and improvements.
    • Collaborate with cross-functional teams to implement new features, integrations, and enhancements.
Requirements
  • Proven experience managing B2B eCommerce platforms.
  • Strong understanding of online sales operations, digital marketing integration, and customer life cycle management.
  • Experience managing promotions, pricing strategies, and product catalogs.
  • Analytical mindset with the ability to interpret sales data and make data-driven decisions.
Qualifications
  • 3–6 years in B2B eCommerce operations.
  • Hands-on experience with Salesforce Commerce Cloud.
  • End-to-end order operations, including payments, refunds/returns, shipment tracking, and ticketing/first-line support.
  • Digital marketing integration, including email automation, campaigns, basic SEO/merchandising, and UTM tracking.
  • Analytics orientation, including GA4/Adobe or SF dashboards, A/B tests, funnel, and cohort analysis.
What We Offer
  • Career development with a global leader in IoT intelligent systems.
  • A diverse portfolio of products and established customer accounts.
  • A supportive and collaborative environment that values growth.

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