Senior Marketing Data Analyst

1 week ago


Hyderabad, Telangana, India PepsiCo Full time
Overview

The Senior Marketing Data Analyst role at PepsiCo is a high-profile position that requires ownership of all analytics requests and priorities for the marketing team. The ideal candidate will have a strong background in marketing/media strategy & analytics and measurement, with experience in omnichannel marketing, attribution, A/B and Multivariate test design and implementation, and ROI measurement.

Responsibilities
  • Partner closely with several teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business.
  • Consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine.
  • Lead ROI Engine process on behalf of eComm Marketing – collect, clean, and submit all Customer and Search Marketing campaign data; validate data and reporting output at various stages of ROI Engine model.
Requirements
  • Bachelor's degree in a quantitative field (statistics, economics, mathematics, business administration, marketing); Masters degree preferred.
  • 10+ years of experience in marketing/media strategy & analytics and measurement; preferably in the CPG/FMCG space and for a Global company.
  • High proficiency in Microsoft Excel and PowerPoint, with mastery of data, ingest, manipulate and model data.
  • Strong organizational skills, with the ability to effectively manage projects and communicate effectively.
Compensation

$125,000 - $150,000 per year, depending on experience and qualifications.



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