Chief Content Strategist

3 days ago

Gandhinagar, Gujarat, India beBeeContent Full time ₹ 13,26,000 - ₹ 20,18,000

About our role:

We're seeking an experienced Creative Lead to develop and execute a content strategy that drives engagement and conversion across creative and performance marketing.

Key Responsibilities:

  • Develop a comprehensive content plan aligned with business objectives and brand goals.
  • Collaborate with cross-functional teams to understand target personas and create relevant content themes.
  • Maintain consistency in brand voice and storytelling across all content formats.
  • Ideate and execute content for various channels, including website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer success stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and drive data-driven decisions.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to resonate with the modern consumer.
  • Familiarity with SEO principles, social trends, and email marketing.

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