Offline Marketing Specialist

6 days ago


Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

We are looking for an Offline Marketing Specialist to create engaging content for events, PR articles, ATL & BTL marketing campaigns at PW. The ideal candidate will have a strong understanding of offline marketing dynamics and audience engagement strategies.

About the Role:

The Offline Marketing Specialist will be responsible for developing compelling content for marketing events, PR articles, ATL & BTL marketing campaigns. This includes creating promotional materials, brochures, banners, and event scripts for events, as well as writing and editing press releases, media pitches, and feature articles to promote the brand's image and activities.

Key Responsibilities:
  • Develop engaging content for marketing events, including promotional materials, brochures, banners, and event scripts.
  • Write and edit press releases, media pitches, and feature articles to promote the brand's image and activities.
  • Create content for Above The Line (ATL) and Below The Line (BTL) campaigns, such as print ads, flyers, posters, and outdoor advertisements.
  • Develop clear and persuasive copy for various marketing materials to support offline campaigns.
  • Ensure all content aligns with the brand's tone, voice, and positioning across offline channels.
  • Stay updated on industry trends, and audience preferences, and integrate insights into content development.
  • Work closely with the marketing, PR, and design teams to brainstorm and execute creative campaigns.
Requirements:
  • Bachelor's degree in Journalism, Communications, Marketing, or a related field.
  • Proven experience in content writing, especially in offline marketing, event-related content, PR articles, and ATL/BTL campaigns.
  • Strong creative writing and editing skills with a keen eye for detail.
  • Ability to work under tight deadlines and manage multiple projects.
  • Understanding of offline marketing dynamics and audience engagement strategies.
  • PREFERRED SKILLS:
  • Experience working in event marketing and managing content for PR campaigns.
  • Ability to translate complex ideas into simple, impactful content.


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