Digital Marketing Strategist

3 weeks ago

Agra, Uttar Pradesh, India Oswaal Books Full time

Job Title: Lead Digital Marketing

Experience: 10 - 15 years

Location: India

Job Type: Full-time

Job Description:

Oswaal Books is seeking a seasoned and dynamic professional to lead our digital marketing efforts. As a Lead Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand.

Key Responsibilities:

1. Strategy Development:

  • Develop and execute digital marketing strategies aligned with business goals.
  • Stay up-to-date with industry trends and emerging digital marketing technologies.

2. Team Leadership:

  • Lead and mentor a team of digital marketing professionals.
  • Foster a collaborative and innovative team culture.

3. Campaign Management:

  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels.
  • Ensure campaigns are aligned with brand messaging and objectives.

4. Performance Analysis:

  • Utilize analytics tools to monitor and analyze campaign performance.
  • Provide insights and recommendations for continuous improvement.

5. Budget Management:

  • Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
  • Monitor spending and adjust budgets based on performance trends.

6. Cross-Functional Collaboration:

  • Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
  • Coordinate with external agencies and partners as needed.

7. Brand Building:

  • Drive brand awareness and loyalty through effective digital marketing strategies.
  • Ensure brand consistency across all digital channels.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • Minimum of 10 years of experience in digital marketing with a proven track record of success.
  • Previous experience in a leadership or managerial role.
  • Ability to think strategically and develop innovative digital marketing strategies.
  • Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.
  • Strong analytical and data interpretation skills for performance analysis and decision-making.
  • Excellent written and verbal communication skills.
  • Ability to communicate complex digital marketing concepts in a clear and concise manner.
  • Ability to adapt to changes in the digital marketing landscape and implement best practices.

Interested candidates can share their resume at recruitment@oswaalbooks.com / hrlead@oswaalbooks.com

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