Business Intelligence Analyst

7 hours ago


Mumbai, Maharashtra, India ASSPL - Maharashtra Full time
Key Role Overview

At ASSPL - Maharashtra, we're seeking an experienced Business Analyst to drive customer understanding and data analysis in our Prime Video business. This critical role will require you to identify customer content preferences, collect relevant data, and build frameworks to evaluate marketing campaign performance. As a Business Analyst, you'll work closely with our marketing, product, and marketplace teams to inform data-driven decisions.

Responsibilities

• Develop deep customer understanding through data analysis and market research
• Establish and own analysis frameworks for Prime Video's acquisition and engagement programs
• Design, develop, and maintain service level metrics, dashboards, reports, etc. to socialize performance across internal stakeholders
• Perform deep dives on customer behavior, including opportunity sizing, viewership analysis, and deepening customer engagement
• Recommend strategies and opportunity areas to Prime Video leadership to drive business growth
• Benchmark performance against industry data and IC offerings

Requirements

• 3+ years of tax, finance, or a related analytical field experience
• 5+ years of Excel experience, including VBA, pivot tables, array functions, and power pivots
• 3+ years of business or financial analysis experience
• Experience defining requirements and using data and metrics to draw business insights
• Experience making business recommendations and influencing stakeholders
• Working experience of internet analytical tools and databases

Preferred Qualifications

• Bachelor's degree in market research, statistics, economics, or mathematics
• Experience with statistical analysis, regression modeling, forecasting, and data mining
• Knowledge of digital video landscape, including an understanding of digital video distribution technologies

What We Offer

As a Business Analyst at ASSPL - Maharashtra, you'll have the opportunity to work with a talented team, drive customer understanding, and inform data-driven decisions. If you're a motivated and analytical individual with a passion for business and data analysis, we encourage you to apply.

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