Mobile Analytics Specialist

3 days ago

Mysore, Karnataka, India beBeeMobileAnalytics Full time ₹ 12,00,000 - ₹ 16,00,000

We're seeking a highly skilled Mobile Analytics professional to drive data-driven decisions and enhance mobile app performance. This role involves implementing, auditing, and optimizing mobile analytics setups across various platforms.

Key responsibilities include:

  1. Implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  2. Configuring and troubleshooting in-app event tracking, conversion tracking, and attribution flows.
  3. Aligning app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Supporting integration of SKAdNetwork (SKAN) for iOS campaigns and ensuring data quality.
  5. Identifying and resolving attribution discrepancies across platforms and reporting systems.
  6. Building dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  7. Documenting all technical setups and collaborating with performance marketing teams.

Requirements

  • 3-5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

Nice-to-Have Skills

  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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