Dynamic Marketing Executive

5 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000

About PW Vidyapeeth

We are seeking a dynamic Marketing Professional to lead offline marketing initiatives for our centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL and BTL campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

Job Description:

The selected candidate will be responsible for developing and executing effective offline marketing strategies to drive student acquisition and brand awareness in Durgapur. This includes planning and managing ATL activities such as hoardings, radio campaigns, newspaper ads, etc., and driving BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.

Key Responsibilities:

Develop and execute comprehensive offline marketing plans to drive student enrollment and brand visibility in Durgapur.Plan and manage ATL activities including hoardings, radio campaigns, and newspaper ads.Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.Organize and manage educational seminars and workshops in schools, colleges, and coaching centers.Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.Track campaign performance and optimize for better ROI.Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.Conduct market research to identify trends, opportunities, and competitor strategies.Build brand visibility and trust within the local student and parent community.

Requirements:

Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.4-7 years of experience in offline marketing, preferably in the education or consumer industry.Proven expertise in executing ATL & BTL campaigns and educational seminars.Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.Excellent communication, negotiation, and team management skills.Self-starter with the ability to work independently and drive results.

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