Territory Agricultural Business Manager
7 days ago
Job Description:
We are seeking an experienced Territory Demand Generation Manager to join our team at Corteva Agriscience.
As a key member of our sales and marketing team, you will be responsible for driving demand generation and commercialization of new products in the territory.
Key Responsibilities:
Product Stewardship:
- Monitor and control product counterfeiting in the region.
- Educate the team on company product stewardship principles.
- Develop and implement strategies to drive ACC measures in the region.
- Provide regular updates on stewardship issues to leadership.
- Maintain in-depth understanding of key brand strategies and marketing objectives.
Strategic Planning:
- Develop and execute territory-wise market development plans in consultation with sales leads.
- Identify and develop new business opportunities in the region.
- Manage MC collateral planning and sample requirement planning territory-wise.
- Plan and monitor budgets on a monthly basis.
- Participate in monthly business meetings and demonstrate progress and planning.
Demand Generation Activities:
- Develop strategies for inventory liquidation and achieve targets as per business plans.
- Plan and implement marketing programs in the territory.
- Drive and participate in key demand generation activities like mega farmer meetings, harvest days, and trade meetings.
- Monitor progress of execution of all other demand generation activities by marketing coordinators and MA teams.
Key Influencer Management:
- Liaise with scientists, officials, and ag universities to drive engagement and adoption of new products.
- Drive engagement of channels in core market development activities.
Market Intelligence:
- Analyze competitive landscape and provide insights to leadership.
- Monitor new product launches by competitors and provide strategic insights.
- Develop detailed customer profiles and understand customer practices.
Supervisory Role:
- Provide guidance and support to marketing coordinators and market ignition executives.
- Manage productivity of the team and ensure timely performance reviews.
- Execute R&RA programs and identify training needs for the team.
Administrative & Reporting:
- Align activity plans with MA teams.
- Provide regular updates on liquidation progress.
- Monitor customer complaints and address them effectively.
- Participate in monthly review meetings with MA leadership.
Qualifications:
- BSc Agri or MSc Agri or MBA in Agri Business Management with 3-10 years of experience in sales.
- MBA in Agri Business Management from leading institutions.
- Work experience in relevant markets with knowledge of local language is preferred.
Key Skills & Competencies:
- Supervisory skills to manage large teams.
- Good technology proficiency.
- Innovative approach to improve customer reach.
- Talent management skills.
- Clarity in communications.
- Analysis and judgement.
- Solutions approach and decision-making.
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