Senior Category Merchandiser

15 hours ago

Vizag, Andhra Pradesh, India beBeeFootwear Full time ₹ 22,52,927 - ₹ 28,17,985
Lead Footwear Specialist

We seek a seasoned category lead to oversee the footwear department, ensuring alignment with customer preferences and market trends.

This role focuses on driving category growth through innovation, range optimization, vendor partnerships, and cross-functional collaboration.

Key Responsibilities:
  • Achieve category targets by developing a competitive footwear assortment, balancing style, price, and functionality for various consumer segments.
  • Plan product launches ahead of seasons, ensuring timely execution of collections aligned with footwear trends and seasonal demands.
  • Collaborate with planning teams to create assortments that cater to diverse consumer needs and preferences.
  • Monitor competitor analysis to stay informed of market strategies and offerings.
Market Focus and Strategy:
  • Understand customer behavior, aspirations, and lifestyle trends to translate them into category offerings.
  • Bridge customer needs with product development by collaborating with designers and influencing the creative process with data-backed insights.
  • Lead post-launch performance analysis, identify gaps, and implement corrective measures quickly.
  • Work with the marketing team to highlight footwear launches through campaigns and digital platforms.
Vendor Management:
  • Build and nurture long-term partnerships with footwear vendors and manufacturers, ensuring a consistent supply chain.
  • Develop a pipeline of alternative vendors to safeguard supply and enable category scalability.
  • Orient vendors about expectations regarding design, quality, sustainability, and delivery schedules.
Financial Planning:
  • Manage and optimize the Open-to-Buy (OTB) budget for the Footwear category, ensuring maximum ROI.
  • Monitor category performance to ensure budget discipline and profitability.
Product Presentation:
  • Work closely with the marketing and visual merchandising teams to ensure impactful footwear displays across all stores.
  • Plan new product launches, effective space utilization, and suggest fixture improvements to enhance product visibility.
People Management:
  • Build, coach, and mentor a high-performing team to achieve category goals and develop footwear-specific expertise.
  • Encourage cross-functional collaboration to enhance learning and execution.

The ideal candidate will possess strong leadership skills, strategic thinking, and excellent communication abilities.

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