Digital Business Insights Specialist

7 days ago

Lucknow, Uttar Pradesh, India beBeeDataDriven Full time ₹ 8,00,000 - ₹ 10,00,000
Marketing Data Analyst Job Overview

The role of Marketing Data Analyst involves collecting, analyzing, and interpreting data from various marketing channels to derive actionable insights and support data-driven decision-making.

Key Responsibilities:

  • Analyze data from multiple marketing channels to identify trends and patterns.
  • Develop and maintain dashboards and reports to track KPIs, campaign performance, and customer behavior.
  • Collaborate with cross-functional teams to align data insights with business objectives.
  • Stay updated on the latest analytical tools, marketing technology, and industry best practices.
  • Ensure data accuracy, hygiene, and compliance with organizational standards.

Qualifications & Skills Needed

  • Bachelor's degree in engineering, statistics, mathematics, or a related field.
  • Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools like Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Ability to handle large datasets and deliver actionable insights within deadlines.

This is an exciting opportunity to contribute your expertise and passion for data analysis to drive business growth. If you have the necessary skills, enthusiasm, and dedication, we encourage you to apply.

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