Senior Business Intelligence Researcher

5 days ago


Bengaluru, Karnataka, India CAST Full time

Unlock the Power of Market Intelligence at CAST

About CAST

Casting a Vision for Software Excellence

CAST is the software intelligence category leader, pioneering innovative solutions to drive modernization and digital transformation. Our technology offers unparalleled insight into custom applications, empowering organizations to make informed decisions and accelerate their journey to the cloud.

Key Responsibilities:

  1. Gather and analyze market and competitive intelligence through extensive web research and the use of multiple research platforms.
  2. Publish strategic reports that may include ABM (Account-Based Marketing) intelligence reports, org charts, industry trend reports, executive dossiers, key contacts databases, IT challenges, key IT initiatives, IT strategies, and roadmaps.
  3. Utilize ZoomInfo/Cognism/Draup, Sales Navigator/LinkedIn, and Annual Reports Smart Interpretations to gain valuable insights.
  4. Map target audiences to effectively execute marketing events and webinars.
  5. Create executive dossiers on event delegates and decision-makers for sales meetings.
  6. Collaborate closely with internal sales and marketing stakeholders to plan and execute targeted marketing campaigns.
  7. Develop biweekly intelligence newsletters and circulate them among internal sales and marketing teams by continuously tracking critical information from customers', prospects', industry-specific journals, news articles, etc.

Requirements:

  • Bachelor's degree with 4-6 years of research experience or MBA with 3+ years of market research experience.
  • Excellent communication skills and ability to interact and coordinate with geographically diverse teams.
  • Experience in handling market research specifically for North America.
  • Able to work on multiple projects and deliverables.
  • Proficient in MS Office Suite (PPT, Word, and Excel).

Desired Skills:

  • Good understanding and exposure to enterprise software, IT services, cloud, application modernization, digital transformation, and technology business terminology.
  • Exposure to third-party research reports digging from Gartner, Forbes, IDC, and others.
  • Ability to build quality networks and work collaboratively as a team player.

Estimated Salary: $80,000 - $110,000 per annum



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