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Digital Advertising Strategy Leader

1 week ago

Gurgaon, Haryana, India Amazon Full time

About Amazon Advertising

At the intersection of e-commerce and advertising, we operate a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on Amazon, across our other owned and operated sites, on other high-quality sites across the web, and on millions of mobile and tablet devices.

We put the customer at the heart of everything we do and work backwards, including in advertising. If you're passionate about being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them – then we want you to come and make advertising even better.

Job Description

We are looking for a hands-on, detail-oriented, analytical, and highly-motivated Account Partner to help scale our Search advertising business. You will work closely with the Sales team to ensure that our clients meet their business and advertising objectives. This is a customer-facing role with an analytical component, needing you to exhibit high Ownership, Dive Deep and Bias For Action.

  • Key Responsibilities:
  • Own end-to-end key business metrics like ad revenue and product adoption for a portfolio of brands within Consumer Electronics category.
  • Engage with CXOs/ E-commerce heads of large brands within the category to support them with the optimal search ads strategy; act as an Amazon Advertising consultant and product expert; work with the sales team to help brands meet their advertising objectives.
  • Create and drive processes and initiatives to differentiate Amazon as an advertising destination and to improve advertiser impact.
  • Identify and drive automation and process improvement opportunities across Amazon's Search ads business.
  • Lead initiatives which require significant cross-team collaboration between Amazon's ads and other teams; collaborate with global partner teams to drive initiatives.
  • Develop tools and mechanisms within the team to improve advertising performance overall and work closely with product to integrate such tools within existing platforms.
  • Prepare and give business reviews to the Amazon Ads senior management team regarding progress and roadblocks.