Digital Marketing Strategist

1 week ago

Surat, Gujarat, India Upmetrics Full time

About the Role: We are seeking a skilled SEO Executive to join our team at Upmetrics, a leading SaaS-based company specializing in modern business and financial planning software.

Key Responsibilities:

  1. Develop and implement effective link-building strategies, including guest posting, to enhance our online presence.
  2. Conduct comprehensive competitor analysis to identify new link-building and promotional opportunities that can benefit our business.
  3. Optimize anchor text for both internal and external links to improve our website's search engine ranking.
  4. Recommend changes to our website's architecture, content, internal & external linking, and other factors to enhance our SEO positions for target keywords.
  5. Collaborate with our editorial and marketing teams to drive SEO in content creation and publishing.
  6. Publish engaging blogs and web pages, optimizing the content for on-page activities to improve user experience.
  7. Stay up-to-date with Google Algorithms and Industry Trends, applying this knowledge to maintain our website's relevance and ranking.
  8. Generate new ideas to increase organic reach and traffic to our website.
  9. Perform ongoing keyword research, discovering and expanding keyword opportunities to enhance our SEO strategy.

Requirements:

  1. 1+ Years Experience in Search Engine Optimization (SEO).
  2. Extensive experience in off-page and technical SEO.
  3. In-depth experience with website analytics tools, including SEMrush, Ahrefs, Google Analytics, Google Search Console, etc.
  4. Basic knowledge of HTML, CSS, and JavaScript development and constraints.
  5. Knowledge of WordPress and Elementor is a plus.

Why Upmetrics:

  1. 5-day working (Mon Fri), Enjoy work-life balance with flexible scheduling.
  2. Collaborative and inclusive workplace culture.
  3. Your voice matters; we value your feedback.
  4. Continuous growth and development opportunities.
  5. Competitive salary and holiday allowance.
  6. Access to ongoing learning opportunities.
  7. A fast-moving, fun, and SaaS company made up of skillful team players.
  8. Equity options so you can share in the success of the company.
  9. An opportunity to work closely with a proven executive team, board, and serial entrepreneurs.

About Upmetrics:

We assist small businesses, entrepreneurs, startups, and established companies in creating robust business plans using our modern business and financial planning software. Our platform offers tools for financial forecasting, concept validation, and actionable planning, empowering users to shape their ideas into viable business strategies.

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