Digital Marketing Strategy Lead
2 days ago
The position of a Marketing Strategy Lead involves overseeing the development and execution of integrated marketing campaigns to drive business growth.
Key responsibilities include planning, creative briefing, execution, and performance analysis of marketing initiatives.
This role requires close collaboration with cross-functional teams to ensure campaigns are aligned with overall business objectives.
Key Performance Indicators (KPIs) to track include click-through rates, cost-per-click, return on investment, conversion rates, and other relevant metrics.
Effective management of timelines, resources, and marketing channels is critical to successful campaign delivery.
Staying up-to-date with industry trends, competitor activities, and new digital marketing tools and strategies is essential for success in this field.
The ideal candidate will have a strong understanding of digital marketing platforms, analytics, and reporting tools.
- Bachelor's degree in Marketing, Business, Communications or related field.
- 3–6 years of experience in marketing strategy or digital marketing.
- Strong knowledge of digital marketing platforms.
- Proficient in analytics and reporting tools.
- Excellent project management and organizational skills.
Prior experience with marketing automation platforms, SEO/SEM, social media advertising, A/B testing, and conversion rate optimization is desirable.
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