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Senior Fashion Public Relations Professional

3 weeks ago

Kottayam, Kerala, India beBeePublicRelations Full time ₹ 9,00,000 - ₹ 12,00,000

Job Overview:

We are seeking a passionate and experienced professional to lead communications and media strategy for fashion and lifestyle clients.

The ideal candidate will have a strong network within the fashion media landscape and a deep understanding of the fashion industry's trends, tone, and audience.

This role involves spearheading high-impact campaigns that elevate our presence across editorial, influencer, and digital platforms.

Fashion Media Relations & Thought Leadership

  • Build and maintain relationships with fashion editors, stylists, influencers, and journalists.
  • Pitch trend-relevant stories and secure impactful media placements in fashion and lifestyle publications.

PR Strategy

  • Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.

Event PR & Brand Showcases

  • Manage press previews, fashion events, pop-ups, and brand activations.
  • Ensure strong media turnout and post-event coverage.

Crisis Communication

  • Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.

Content & Messaging

  • Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.

Stakeholder Engagement

  • Act as a liaison between designers, influencers, stylists, and fashion journalists.

Executive Communications

  • Support fashion founders with media training, key message development, and interviews.

Team Leadership

  • Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.

Performance Metrics & Reporting

  • Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.

Qualifications

  • 4+ years of public relations experience, with at least 2-3 years focused on the fashion sector.