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Customer Retention Specialist

1 week ago

Mumbai, Maharashtra, India Truemeds Full time

About the Role

We are seeking a seasoned Customer Retention Specialist to join our team at Truemeds. As a key member of our marketing department, you will be responsible for developing and executing retention strategies that drive customer loyalty and growth.

Key Responsibilities:

  • Develop and execute end-to-end customer lifecycle journey strategies across various customer cohorts
  • Manage key reactivation mediums like Push/SMS/Email/WhatsApp and In-app and Web channels
  • Hands-on experience on Platforms like Clever tap, MoEngage and other martech tools
  • Identify customer personas, create relevant customer cohorts and strategies to target these customers effectively across channels
  • Create a CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel
  • Drive all marketing automation and Martech initiatives to develop and execute end-to-end user journeys from onboarding to reactivation (win backs) using scalable platforms
  • Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.
  • Work closely with the creative team to define Email/WhatsApp templates for campaigns
  • Source 3P data for consumer marketing to drive acquisition via mediums like SMS/email etc.
  • Analyse results, highlight learning, synthesize recommendations and drive growth strategy

Requirements:

  • Graduate or Postgraduate degree
  • 2-3 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.
  • In-depth knowledge & hands-on experience of digital analytics and an understanding of consumer behavior
  • Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys
  • Must be data-driven with strong problem-solving and analytical skills
  • The high degree of ownership in taking things from planning to execution to drive results
  • Hands on experience with data tools like Mixpanel, Metabase & basic SQL queries is a must
  • Knowledge of the E-Pharma or E-Commerce segment is a plus