Senior Mobile Data Insights Expert

2 days ago

Erode, Tamil Nadu, India beBeeAnalytics Full time ₹ 40,00,000 - ₹ 50,00,000
Mobile Analytics Specialist

We are seeking a highly skilled Mobile Analytics & Attribution Expert to deliver accurate and reliable data insights across mobile apps. This role is ideal for someone who understands the complexity of mobile tracking, SDKs, MMPs, and app store ecosystems, and can effectively connect the dots so marketing teams can see which channels drive installs, engagement, and revenue.

If you enjoy solving attribution puzzles across iOS, Android, and paid channels, this role will put you at the center of impactful work where you can make a tangible difference in our business.

Key Responsibilities:
  1. Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch to ensure seamless data collection and reporting.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows to provide accurate and actionable insights.
  3. Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms to maximize ROI.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure high-quality data.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems to maintain data integrity.
  6. Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly and effectively communicate findings to stakeholders.
  7. Document all technical setups and collaborate with performance marketing teams to ensure successful campaign execution.
Required Skills & Experience:
  • 3-5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

Award-winning company that values innovation and collaboration. We offer a dynamic and supportive work environment, competitive salary and benefits package, and opportunities for growth and professional development.

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