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Content Marketing Strategist

1 week ago

Rajkot, Gujarat, India TIGI HR Full time

At TIGI HR, we are seeking a talented Content Marketing Specialist to develop and implement data-driven content plans aligned with our business goals. The ideal candidate should possess expertise in content strategy, SEO, digital marketing, and audience engagement.

Key Responsibilities:
  • Content Strategy: Develop and implement comprehensive content plans that drive business results.
  • Content Creation: Craft compelling blogs, articles, white papers, website content, and ad copies tailored for target audiences.
  • SEO & Keyword Research: Identify trending keywords, audience preferences, and market opportunities to optimize content for search engines.
  • Content Promotion: Collaborate with influencers, guest bloggers, and external platforms to maximize content reach.
  • Marketing Calendar: Maintain and manage a content calendar to ensure timely execution of campaigns.
  • Competitor Analysis: Analyze market trends and competitors' content strategies to identify growth opportunities.
  • Collaborative Campaigns: Work closely with design and development teams to ensure brand consistency and high-quality content.
Qualifications & Skills:
  • Experience: 1-5 years in content marketing, copywriting, or digital marketing.
  • Writing & Editing Skills: Exceptional writing and editing skills with strong attention to detail.
  • SEO Knowledge: Strong knowledge of SEO best practices & content research tools.
  • CMS Platforms: Experience with WordPress or similar CMS platforms.
  • Analytics Tools: Familiarity with analytics tools (Google Analytics, HubSpot, etc.).
  • Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.