Senior Frontend Manager

3 days ago

Jodhpur, Rajasthan, India beBeeFrontend Full time ₹ 12,00,000 - ₹ 18,00,000
Frontend Website Manager

This role is responsible for managing the frontend user experience, content strategy, feature launches, personalization, and A/B testing with a strong focus on driving engagement and conversion.

We are seeking an experienced professional who can define and own the website frontend roadmap aligned with business goals. The ideal candidate will have expertise in UI/UX improvements to ensure a seamless and brand-consistent experience across devices.

  • Key Responsibilities:
  • Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
  • Define and own the website frontend roadmap aligned with business goals.
  • Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
  • Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
  • Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
  • Own the content calendar to ensure timely execution of campaigns.
  • Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
  • Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
  • Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
  • Track outcomes of experiments and scale successful initiatives.
  • Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
  • Build performance dashboards and deliver actionable insights to leadership.
  • Continuously improve frontend performance and user experience based on data and testing outcomes.
  • Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
  • Collaborate with engineering and design teams to prioritize frontend features and improvements.
  • Act as the voice of the user, ensuring customer-centric thinking in all website decisions.

Performance Metrics:

  • Website performance: +10–15% improvement in speed and responsiveness.
  • Campaign execution: 100% on-time rollout of content and creative updates.
  • Engagement uplift: Increase CTR and session duration through new features and personalization.
  • Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements.
  • Experimentation cadence: At least 2 experiments per month with documented learnings.

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