Strategic Brand Communications Specialist

5 days ago

Delhi, Delhi, India beBeeCommunications Full time
Job Description">

Key Responsibilities:

  • Media Relations & Public Affairs Collaboration:
  • Coordinate with external partners to develop and implement strategic communication based on public and consumer insights.
  • Support media engagement across print, television, and digital platforms.
  • Review and manage press releases, track media coverage, and report to internal stakeholders.
  • Organize press interviews, conferences, and media events.
  • Corporate Communications & Social Responsibility:
  • Plan and execute CSR programs, including school visits and community initiatives.
  • Lead brand reputation management, including proactive and reactive communications based on customer feedback, sales complaints, event reactions, and digital engagement.
  • Manage factory and external tour visits, coordinating with the Factory Communications team.
  • Coordinate co-branded initiatives with universities, companies, and sports organizations.
  • Cross-functional Collaboration (Science & Sales):
  • Collaborate with the Science department to support brand visibility at medical and nutrition events.
  • Align communications messaging with official spokespersons.
  • Integrate feedback and activity reports from the Sales team (e.g., sampling) into communications strategy.
  • Customer Communication & Internal Communications:
  • Handle customer inquiries and maintain structured records.
  • Support the creation of internal newsletters and company-wide communications.
  • Prepare presentation materials and internal reports; liaise across departments.
  • Event Promotion & Management:
  • Plan and execute PR-driven events including campaign launches and exhibitions.
  • Manage vendors, scheduling, materials, and media attendance.
  • Oversee execution and operations at internal and external events.

Candidate Profile:

  • Ability to adopt multiple perspectives and communicate with clarity from the audience's point of view, with strong intent and capability in objective corporate branding.
  • Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or related field (Master's preferred).
  • Minimum of 3 years of experience in a PR agency or in-house communications team.
  • Advanced proficiency in English, both written and spoken, with strong business communication skills.
  • Proven experience managing press releases and media coordination.
  • High-level skills in internal and external stakeholder coordination and execution.
  • Experience managing events or CSR activities is an advantage.
  • Foundational understanding of healthcare or scientific fields is preferred.

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