Content Marketing Specialist

2 weeks ago

Nagpur, Maharashtra, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 12,00,000
Job Opportunity

As a content strategist, you will be responsible for crafting compelling copy for influencer campaigns, branded content, and creator collaborations that resonate with audiences across social media platforms.

Key Responsibilities:

  • Develop engaging platform-specific copy for influencer campaigns (Instagram, YouTube, TikTok, etc.)
  • Create campaign messaging, taglines, scripts, captions, and briefs tailored to brand and influencer tone
  • Collaborate with the influencer management team to develop creative directions and campaign ideas
  • Ensure brand consistency and compliance in all influencer content
  • Benchmark audience engagement by brainstorming fresh, trend-led concepts
  • Edit and refine influencer submissions for clarity, tone, and brand alignment
  • Stay updated on digital content trends, social media language, and creator culture

Requirements:

  • 1–1.5 years of experience in copywriting, preferably in influencer marketing, digital, or social media content
  • Strong command of English (and additional languages a plus)
  • Ability to adapt writing style to match different influencer voices and brand tones
  • Creative thinker with sharp storytelling skills
  • Comfortable working under tight timelines and multiple campaigns
  • Collaborative mindset to work with creative, brand solutions, and influencer management teams

Good to Have:

  • Experience writing short-form social-first content (memes, reels, shorts)
  • Knowledge of influencer/creator ecosystem
  • Understanding of SEO and digital content trends

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