Chief Creative Writer

4 days ago

Coimbatore, Tamil Nadu, India beBeecopywriter Full time ₹ 15,00,000 - ₹ 25,00,000
Content Strategist Job Description

About the Role:

We are seeking a creative and analytical Content Strategist to lead our content initiatives across multiple platforms.

This role demands a balance of innovation, leadership, and strategic thinking. The ideal candidate will drive content strategies, mentor junior writers, and ensure all deliverables align with client objectives and brand guidelines while enhancing engagement and visibility.

Key Responsibilities:

  • Developing high-quality, engaging content across various digital platforms.
  • Supervising, motivating, and mentoring junior copywriting executives and interns.
  • Analysing client briefs in collaboration with the account management team.
  • Formulating brand strategies, campaign execution plans, and content calendars aligned with client objectives.
  • Generating content for new client pitches, campaign planning, and research.
  • Exploring new content formats for client pitches, proposals, and potential collaborations.
  • Staying updated on emerging trends and insights relevant to client pitches, briefs, and partnerships.
  • Producing original, relevant content with efficient turnaround times.
  • Coordinating with cross-functional teams to fulfill client requirements.
  • Ensuring all content, including for websites, blogs, social media, SEO, and final scripts, meets quality standards and brand guidelines.
  • Conducting edits and aesthetic evaluations during pre-production and production stages.
  • Developing concepts for influencer collaborations.
  • Monitoring and analysing the performance of content using analytics tools to optimise future content strategies and campaigns.

Key Skills & Competencies:

  • Strong expertise in copywriting and content strategy.
  • Proven ability to create impactful short- and long-form content.
  • Strong understanding of SEO, digital marketing, and analytics tools.
  • Ability to think strategically and creatively under tight deadlines.
  • Excellent interpersonal and client-facing communication abilities.

Qualifications & Experience:

  • Bachelor's degree in Journalism, Communications, Marketing, or a related field.
  • 4+ years of professional experience in content strategy and copywriting, preferably in a marketing/advertising agency environment.

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