Digital Marketing Strategist

3 weeks ago


Greater Noida, Uttar Pradesh, India HireBloc Full time

About the Role


We are seeking a highly skilled Performance Marketing Specialist to join our team at HireBloc. As a key member of our marketing department, you will be responsible for driving the development and implementation of our digital marketing strategies and campaigns.



  • Develop and execute performance-driven marketing initiatives to engage our target audience and drive business growth.
  • Analyze and optimize our digital advertising campaigns, including PPC and SEO, to maximize ROI.
  • Utilize data-driven insights to improve campaign performance and drive continuous optimization.
  • Monitor and report on key performance metrics, providing actionable recommendations for improvement.
  • Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
  • Conduct competitive analysis to stay ahead of market trends and identify new opportunities.
  • Manage budget allocation and performance tracking to ensure efficient resource utilization.
  • Stay updated with industry best practices and emerging trends in performance marketing.

Requirements



  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in managing and optimizing performance marketing campaigns.
  • Demonstrated expertise in using analytics and marketing tools, including Google Analytics, AdWords, and Facebook Ads Manager.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in data analysis and interpretation to guide marketing decisions.
  • Excellent communication and interpersonal skills to effectively convey performance insights and influence decision-making.
  • Strong project management skills to handle multiple campaigns and prioritize simultaneously.
  • Uptodate knowledge of digital marketing trends and best practices.
  • Relevant certifications or training in performance marketing and digital advertising.

Key Skills



  • Interpersonal skills, certifications, digital marketing trends, communication, SEO, innovation, data analysis, industry best practices, data-driven marketing, digital marketing, competitive analysis, analytics, marketing automation, budget allocation, digital advertising, A/B testing, performance marketing, data-driven insights, PPC, project management


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