Senior Content Development Specialist

2 days ago

Bengaluru, Karnataka, India beBeeContentManager Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description">

The Content Manager will be responsible for developing and managing a comprehensive content strategy that aligns with brand objectives and customer needs. This role requires creativity, strategic thinking, and analytical skills to produce engaging, informative, and conversion-driven content.

Key Responsibilities:

  • Content Strategy & Planning
  • Develop a content calendar aligned with marketing campaigns and product launches.
  • Define content themes and messaging frameworks for brand positioning.

Content Creation & Management:

  • Oversee the creation of blogs, whitepapers, case studies, infographics, videos, podcasts, and webinars.
  • Write and edit high-quality, SEO-optimized content tailored for target audiences.
  • Manage external writers, freelancers, and agencies to scale content production.

SEO & Distribution:

  • Collaborate with the SEO team to ensure all content drives organic traffic and search visibility.
  • Distribute content across owned, earned, and paid channels (website, social media, email).

Performance Tracking & Optimization:

  • Monitor content performance using analytics tools (Google Analytics, SEMrush, HubSpot).
  • Optimize existing content for conversions, engagement, and lead generation.

Cross-Functional Collaboration:

  • Work with Product Marketing, Sales, and Customer Success to produce enablement content.
  • Align with design and multimedia teams for creative storytelling.
Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.

4+ years of experience in content management, preferably in SaaS, B2B, or data solutions.

Proven ability to develop and execute a content strategy that drives traffic, engagement, and leads.

Strong writing, editing, and storytelling skills with attention to detail.

Familiarity with SEO tools, CMS, and analytics platforms.

Ability to manage multiple projects, meet deadlines, and work cross-functionally.

Experience with multimedia content (video, podcasts, webinars) is a plus.

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