Digital Marketing Strategist

2 weeks ago

Ahmedabad, Gujarat, India CIIE. CO Full time

**Company Overview:**

We are CIIE. CO, a forward-thinking organization dedicated to innovation and excellence in digital marketing.

**Job Description:**

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will play a vital role in developing and implementing comprehensive digital marketing strategies to drive business growth and enhance our online presence.

**Key Responsibilities:

  • Digital Strategy Development: Collaborate with our marketing team to create tailored digital marketing strategies that align with our company goals and objectives.
  • Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email marketing, PPC, SEO, and content marketing.
  • Content Creation: Develop engaging and high-quality content for digital marketing channels, including blog posts, social media updates, email newsletters, and more.
  • Social Media Management: Manage and grow our social media presence by creating and curating content, engaging with followers, and analyzing social media performance metrics.
  • Email Marketing: Create and execute email marketing campaigns, including designing newsletters, segmenting the email list, and analyzing campaign results.
  • SEO Optimization: Optimize website content for search engines to improve organic search rankings and increase website traffic.
  • Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports and insights to drive improvements.
  • Budget Management: Efficiently manage digital marketing budgets to maximize ROI and ensure cost-effective campaigns.
  • Market Research: Stay updated with industry trends and competitive analysis to identify opportunities and threats.

**Qualifications:**

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing, including SEO, SEM, social media, and email marketing.
  • Familiarity with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to generate innovative ideas.
  • Strong analytical and problem-solving skills.
  • Adept at multitasking and meeting deadlines.

**Estimated Salary:** $60,000 - $80,000 per annum.

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