Senior Digital Marketing Specialist

5 days ago

Rajkot, Gujarat, India beBeeCampaign Full time ₹ 90,00,000 - ₹ 1,50,00,000
Media Buyer Job Description

As a seasoned Media Buyer, you will be responsible for planning and executing high-performance campaigns across Forex, CFD, and Casino verticals. This role demands expertise in traffic sources, compliance, funnel optimization, and measurable ROI delivery.

The ideal candidate will have hands-on experience with Google Ads, Meta Business Manager, Taboola, Outbrain, or equivalent platforms. Key responsibilities include launching and optimizing paid campaigns across multiple channels, scaling ad campaigns while ensuring compliance, managing high ad budgets with strict focus on ROI and CPA optimization, and collaborating with design, content, and compliance teams for effective ad delivery.

  • Campaign Planning: Plan, launch, and optimize paid campaigns across multiple channels (Google Ads, Facebook/Meta, DSPs, Programmatic, Native Ads).
  • Compliance Management: Scale ad campaigns in Forex, CFD, and Casino verticals while ensuring compliance with platform policies and regulations.
  • Ad Budget Management: Manage high ad budgets with strict focus on ROI and CPA optimization.
  • A/B Testing: Conduct A/B testing of creatives, funnels, and landing pages for performance improvement.
  • Team Collaboration: Collaborate with design, content, and compliance teams for effective ad delivery.

You will analyze data and performance reports to drive scaling strategies, stay updated on traffic sources, affiliate networks, and emerging paid media trends, and provide expert advice on campaign optimization and budget allocation.

Required Skills and Qualifications
  • Hands-on experience with Google Ads, Meta Business Manager, Taboola, Outbrain, or equivalent platforms.
  • Deep understanding of traffic sources, compliance, funnel optimization, and measurable ROI delivery.
  • Proven track record of successful ad buying in Forex, CFD, or Casino niches.
  • Strong knowledge of compliance policies & risk management in regulated industries.
  • Excellent communication and team collaboration skills.
Benefits

This role offers the opportunity to work with a dynamic team, driving growth and innovation in the digital marketing space. You will have the chance to develop your skills and expertise, working with cutting-edge technologies and platforms.

Others

This role is an excellent opportunity for a motivated and experienced Media Buyer to take their career to the next level. If you are passionate about digital marketing and have a proven track record of success, we encourage you to apply.

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