Senior Content Strategist
3 days ago
About the Role
">Coditas is seeking a seasoned Head Content Writer to spearhead its content strategy and execution for its IT offerings. This pivotal role demands a strong background in B2B content creation, exceptional writing and editing skills, and the ability to manage a team of writers.
Key Responsibilities
- Content Strategy Development: Develop and implement a comprehensive content strategy that aligns with Coditas' business objectives and marketing goals.
- Team Leadership: Manage, mentor, and inspire a team of content writers, providing guidance on best practices, editorial standards, and creative direction.
- Content Creation: Oversee the production of high-quality written content across various formats, including blogs, whitepapers, case studies, social media posts, and website copy. The incumbent will personally draft key pieces.
- SEO Optimization: Collaborate with the Digital Marketer to ensure all content is optimized for search engines, enhancing organic traffic and visibility. Implement SEO best practices in all written materials.
- Research and Analysis: Conduct thorough research on industry trends, customer needs, and competitor strategies to inform content development.
- Collaboration: Work closely with marketing, sales, and design teams to ensure cohesive messaging and branding across all platforms.
- Performance Tracking: Monitor content performance metrics using analytics tools to measure engagement and effectiveness; adjust strategies as needed based on data insights.
- Quality Assurance: Review and edit content produced by team members to ensure clarity, accuracy, consistency, and adherence to brand guidelines.
Required Skills and Qualifications
- A Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 7-10 years of relevant experience in digital marketing within the B2B IT services industry.
- Experience in Healthcare, BFSI, and Shipping & Logistics is considered a plus.
- Proven experience in managing successful digital marketing campaigns with measurable results.
- Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and analytics tools (e.g., Google Analytics).
- Excellent communication skills with the ability to present ideas clearly and effectively.
- Strong analytical skills with a data-driven mindset for decision-making.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Experience with content management systems (e.g., WordPress) and Gen AI content creation tools.
- Strong interpersonal skills with the ability to collaborate effectively across departments.
- Experience in writing scripts for AV deliverables.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) for creating multimedia content is a plus.
Salary and Benefits
The estimated salary range for this position is $120,000 - $160,000 per annum, depending on qualifications and experience. Additionally, Coditas offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
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