
Chief Influencer Strategist
7 days ago
We are seeking an accomplished Senior Influencer Marketing Professional to join our organization.
- Job Description:
- The ideal candidate will have expertise in influencer outreach, campaign management, content strategy, data analysis, and cross-functional collaboration.
- A strong understanding of social media platforms and the influencer landscape is essential.
- Experience in the beauty/wellness industry is highly desirable.
- Key Responsibilities:
- Influencer Outreach & Campaign Management:
- Identify and manage relationships with influencers across various social media platforms.
- Develop and execute influencer campaigns aligned with business objectives.
- Content Strategy & Execution:
- Collaborate with influencers to create high-quality, engaging content.
- Evaluate content for alignment with brand guidelines and performance optimization.
- Data Analysis & Reporting:
- Analyze campaign performance using relevant metrics such as reach, engagement, and return on investment (ROI).
- Provide detailed reports to inform future marketing strategies.
- Cross-Functional Collaboration:
- Work closely with internal teams to align influencer activities with business goals.
- Coordinate with external agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
- Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong analytical skills and ability to derive actionable insights from data.
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Possess a passion for beauty, skincare, and wellness products.
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