Marketing Lead Specialist

7 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 4,32,000 - ₹ 7,20,000

Job Title: Marketing Lead Specialist

Location: Ahmedabad

Experience: 3+ Years

Department: Corporate Marketing

We are looking for a proactive and strategic Marketing Lead Specialist based in Ahmedabad, this role demands a blend of creativity, leadership, coordination, and digital fluency.

About the Role:

The successful candidate will be responsible for managing a small internal team, coordinating with an external marketing agency, and aligning daily with the COO to ensure timely execution and brand consistency across all channels.

Main Responsibilities:

1. Strategy & Planning

- Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.

- Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.

2. Digital & Social Media Management

- Oversee marketing activities across social media platforms including Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API.

- Coordinate with the marketing agency to execute targeted paid campaigns, content calendars, and performance tracking.

- Monitor platform analytics and optimize content strategies for engagement and conversion.

3. Internal Coordination & Stakeholder Management

- Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.

- Ensure timely collection and dissemination of information required for marketing activities.

- Report daily to the COO with key updates, campaign status, and departmental progress.

4. Content & Creative Direction

- Supervise content development including social media posts, blogs, newsletters, and campaign creatives.

- Ensure messaging reflects the brand's tone, values, and premium positioning.

5. Campaign Management & Lead Generation

- Execute and monitor brand and lead generation campaigns across digital platforms.

- Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.

6. Reporting & Analysis

- Analyze campaign performance data and share concise reports with the COO.

- Recommend improvements based on marketing trends, analytics, and competitor benchmarking.

Key Qualifications & Skills:

- Strong understanding of digital and social media marketing tools and analytics.

- Prior experience managing external agencies and small in-house teams.

- Excellent communication, time management, and multitasking skills.

- Highly organized with a strong sense of accountability and ownership.

- Collaborative workplace culture and leadership visibility.

Thanks and regards,
Sincerely,
Your Recruiter

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