
Social Media Innovation Director
2 weeks ago
We are seeking a seasoned social media leader to drive growth, branding, and reach for our astrology ecosystem.
Key Responsibilities:
- Drive brand visibility, community reach, and measurable revenue via Instagram, YouTube, X, and new platforms.
- Architect 90-day growth roadmaps: revenue goals, follower milestones, brand positioning, and campaign calendars.
- Build viral campaigns & storytelling hooks tied to astrology, spirituality, and cultural moments.
- Run performance-driven funnels from social → landing pages → conversions.
- Track core KPIs: reach, engagement, CTR, conversions, CAC, ROAS, LTV from social channels.
- Manage and mentor designers, editors, copywriters, influencers, and agencies.
Requirements:
- 5–8 years leading social media for high-growth consumer brands.
- Proven track record of growing accounts 100k → 1M+ or driving multi-crore revenue via social.
- Strong grip on paid + organic integration (ads, influencer collabs, affiliate tie-ins).
- Analytical and creative in equal measure: Google Analytics, GA4, Meta Suite, YouTube Studio, Ads + killer instincts for viral hooks.
- Excellent at storytelling, positioning, and community engagement.
- Prior experience in team building and agency management.
- Passion for spirituality/astrology or openness to immerse in the category.
Why Join Us:
- Lead the social growth engine of India's largest astrology ecosystem.
- Direct visibility with CEO/Founder & CXO team.
- A culture that rewards speed, execution, and real results—not vanity metrics.
- Massive opportunity to build personal brand alongside scaling ours.
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