Product Marketing Manager
6 days ago
HappyFox, a pioneering SaaS company, is revolutionizing customer service with AI-powered solutions. We're seeking a Product Marketing Manager to spearhead the success of our products by crafting compelling narratives, developing strategic marketing plans, and collaborating with stakeholders to ensure our offerings meet the evolving needs of our customers.
Key Responsibilities:
- Develop and execute GTM strategies, leveraging primary and secondary research to identify target audiences and define effective marketing plays.
- Establish and refine messaging and positioning, working closely with product, sales, and success teams to synthesize research and create core messaging across customer-facing assets.
- Design and implement GTM programs, focusing on winning mindshare and increasing awareness through initiatives like website traffic, demos, and pipeline growth.
- Lead product launches, developing processes for new products, features, and services, and increasing outcomes from product releases by building launch predictability and governing the process cross-functionally.
- Partner with product and sales teams to create compelling sales pitch decks and sales materials for different ICPs and GTM plays.
- Collaborate with the sales team to develop and execute a cohesive customer marketing strategy, including case studies, ABM campaigns, and other initiatives.
- Lead the product marketing function, driving growth and developing a team to supercharge HappyFox's marketing efforts.
Requirements:
- 3-5 years of experience in product marketing at an enterprise B2B SaaS company.
- Strong writing, communication, and presentation skills, with a knack for storytelling and a track record of building engaging content.
- Experience developing narratives, marketing programs, and product launches.
- A portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record of creating successful marketing programs.
- Influential leadership skills, with the ability to work cross-functionally and across different levels in the organization.
- A go-getter mindset, with experience driving and launching GTM programs and campaigns.
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