
Fresh Produce Category Strategy Executive
5 days ago
**Fresh Produce Category Manager Role Overview**
We are seeking a seasoned professional to lead our fresh produce category strategy, driving sales, profitability, and expansion.
The ideal candidate will possess a deep understanding of the fresh produce value chain, including farm production, seasonality, and market trends. Strong negotiation and vendor management skills are essential for success in this role.
- Key Responsibilities:
- Develop and execute growth plans across vegetables and fruits, leveraging market insights and customer demand patterns.
- Build and maintain strong supplier networks, negotiating procurement contracts that ensure price competitiveness, consistent quality, and supply reliability.
- Align with procurement and operations teams to optimize farm-to-customer movement, minimizing wastage and cost.
- Monitor and manage SKU profitability, wastage levels, and demand-supply alignment, generating regular performance dashboards highlighting risks and opportunities.
Required Skills & Qualifications:
- Graduate or postgraduate degree in Agriculture, Agribusiness, Supply Chain, or MBA (preferred).
- 6-10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
- Strong analytical skills to track price trends, demand forecasts, and category economics.
- Ability to work cross-functionally with supply chain, operations, sales, and finance teams.
Benefits:
This is an exciting opportunity to join a dynamic team and make a meaningful impact on the fresh produce industry. The successful candidate will be offered a competitive salary and benefits package, as well as opportunities for professional growth and development.
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