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Digital Media Activation Specialist

1 month ago


Nashik, Maharashtra, India Aptita Full time
Job Title: Digital Media Activation Specialist

We are seeking a skilled Digital Media Activation Specialist to join our team at Aptita. This role will focus on planning and executing digital media campaigns across various platforms.

Estimated Salary: ₹ 8-12 Lakhs per annum (based on industry standards and location)

About the Role

In this role, you will be responsible for developing and executing new media plans using data sites such as BARC, G MAP, and TAM. You will also work closely with clients to track campaign performance, evaluate results, and present post-campaign analysis.

  • Media Buying: Negotiate contracts with media vendors to ensure effective budget utilization.
  • Client Solutions: Track and report on ongoing client activities, presenting pre- and post-campaign analysis.
  • TV Planning: Develop and execute new media plans using data sites like BARC and TAM.
  • Digital Planning: Optimize digital plans by utilizing tools such as Comscore, Google Insider, GWI, Meta, Google, and YouTube.
  • Biddable & Influencer Marketing: Drive brand awareness through paid online campaigns and influencer marketing efforts.

Aptita offers a dynamic work environment with a hybrid work culture. If you're passionate about digital media activation and have experience in TV planning, media buying, and client solutions, we encourage you to apply.